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People counting & footfall analytics software

Most businesses spend heavily to attract visitors but can't measure how many actually walk in, when they come, or whether they convert. That footfall data is the single most important metric for retail, malls and showrooms — and it's sitting unused in your existing cameras.

Vianix people counting software turns your CCTV into an accurate visitor-counting and footfall-analytics system — measuring entries, occupancy, dwell time and conversion, with no new hardware.

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Overview

What is people counting & footfall analytics software?

People counting software is an AI-powered analytics platform that automatically tracks how many people enter, exit or occupy a space using your existing IP cameras or CCTV. It converts live video into real-time footfall analytics — visitor counts by hour and day, live occupancy, dwell time and zone traffic — accessible from a centralised dashboard anywhere.

Capabilities

What it does

Accurate footfall counting

Count visitors entering and exiting by hour and day, with staff excluded for true customer numbers.

Live occupancy

Know exactly how many people are inside a space at any moment, for safety and experience.

Dwell & zone analytics

See which areas and displays draw attention and for how long, to optimise layout and merchandising.

Queue detection

Detect build-ups at billing counters or service points and alert before queues hurt experience.

Conversion insight

Combine entry counts with billing-zone activity to understand your visit-to-purchase funnel.

Dashboards & exports

Compare across stores, time frames and regions; export data to your BI or POS tools.

Benefits

Why it matters

Tie marketing to walk-ins

Measure whether campaigns actually drove footfall, by hour and day.

Staff to demand

Align rostering with real traffic patterns — reduce over-staffing in slow hours, cover the peaks.

Optimise layout

Heatmaps and dwell data reveal which areas convert and which are dead space.

No new hardware

Uses your existing CCTV over RTSP/ONVIF — no expensive dedicated sensors.

In practice

A real scenario

Example: You run a weekend campaign and want to know if it worked. Vianix shows footfall rose 34% on Saturday, which displays held attention longest, and where queues formed at billing — turning your cameras into a precise measure of what actually brought customers in and whether your staff converted them.
Where it's used

Industries that rely on this

RetailShowroomsMallsRestaurantsHospitalityMuseums
FAQ

People counting & footfall analytics software — questions answered

How accurate is the people counting?
Vianix delivers high-accuracy footfall counts using AI on your existing cameras, with staff exclusion so you measure true customer numbers rather than employee movement.
Do I need special counting sensors?
No. Vianix uses your existing CCTV cameras over RTSP and ONVIF — there's no need for dedicated people-counting hardware or new cameras.
Can it measure dwell time and hot zones?
Yes. Beyond counting, Vianix measures how long visitors spend in different zones, revealing which displays and areas attract the most attention.
Does it work across multiple stores?
Yes. You can compare footfall, occupancy and conversion across stores, regions and time frames from a single dashboard, and export the data.
Is customer privacy respected?
People counting detects and counts people without identifying them. Vianix can run on-premise to keep all data within your network, aligned with India's DPDP Act 2023.
Does this work with my existing CCTV cameras?
Yes. Vianix is camera-agnostic and works with your existing IP cameras and NVR over RTSP and ONVIF — including Hikvision, CP Plus, Dahua and other major brands — so there's no need to buy new hardware.
How are alerts delivered?
Vianix sends real-time alerts via WhatsApp, SMS, email or the on-site dashboard, each with a short video clip as proof, routed to the person responsible for that camera or zone.
Can it run on-premise so data stays private?
Yes. Vianix offers full on-premise deployment where all video and processing stay inside your own network and nothing reaches any external cloud — aligned with India's DPDP Act 2023.
How quickly can it be set up?
Most deployments go live in days. We connect to your existing cameras, configure the detections you need, tune them, and hand over — so your team starts getting alerts quickly. The best starting point is a free proof-of-concept on your own feeds.
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Explore other capabilities

See people counting & footfall analytics software on your cameras

Book a free demo and proof-of-concept on your own feeds — see exactly what Vianix can detect in your environment.